choco-bel branding project
Choco-Bel is an emerging chocolate brand in Hong Kong which is a tribute to Belgian confectionery excellence. Committed to upholding quality, Choco-Bel exclusively employs premium Belgian chocolate as its raw ingredients, endowing its creations with unparalleled silkiness and flavour richness.
The essence of Belgian chocolate weaves throughout Choco-Bel's story, honoring tradition while presenting it in a fresh light. As Choco-Bel introduces patrons to a taste of heritage, its emblem becomes the beacon of quality, reflecting the stringent sourcing and production processes. The logo captures cocoa's transformation into sumptuous cocoa butter at the temperature akin to human warmth, symbolizing the brand's dedication to crafting luxurious treats. This visual not only tantalizes but also underscores Choco-Bel's unwavering standards.
scopes
logo design
branding design
package design
graphic design → Emily Kwan
studio photography → Fernandez Cheung