a mid-autumn story mooncake collection
Celebrating the first Mid-Autumn Festival collaboration between Butter Bakery and Ho Lee Fook, this packaging design centres on the vibrant, shared brand color of red. The result is a simple, adaptive, and unique material set featuring Ho Lee Fook’s signature mascot, the Ho Lee Cat, which sends warm seasonal greetings to every guest. Delicate gold foil accents further elevate the minimal, on-point aesthetic, adding a touch of refined elegance to the festive celebration.
scopes
graphic design
print design
package design
graphic design → Emily Kwan
studio photography → Fernandez Cheung