art direction, photography
Different percentages of chocolate represent the level of choco and sweetness of the chocolate, and it influenced people's emotions directly. Some studies say that chocolate has ingredients that can make people feel happier after eating it.
25% milk chocolate brings people happiness from love, sweetness and romance.
85% dark chocolate brings people happiness from bitterness, memories and stories.
Photographer: To Chan
Assistant photographers: Emily Kwan, Jim Wong
Model: Stefani Lai
Design concept: Emily Kwan
Art Direction: Emily Kwan
Setting assistants: Anthea Jim, Jane Yeung